How Much Do Bloggers Make? My First Ever Income Report

Look, I’ve always been nosy. When I was in the 4th grade, I figured out my dad’s email password and read as many emails as I could before he caught me. (If my future children are anything like I was as a kid, I’ll need as much prayer as you’re able to send. Thanks.) Even before I started my blog, I loved reading income reports from bloggers and finding out just how much they made from sponsored posts, affiliate links, native ads and more.

I finally checked and realized I’ve been telling everyone I launched last summer when it was actually November 2017. Time flies when you’re having fun, I guess! I officially started to pursue social media influencing nine months ago.

Now that I have a blog that I’ve successfully monetized in a relatively short period of time, I’m ready to share my own income report! I have to admit that I’m a bit terrified about sharing — I worry people will view it as bragging OR think, “That’s it?!” But I know that many of y’all are launching your own blogs and trying to figure out what works, so I’m going to be open. Let’s get some things out of the way:

What is an income report? An income report allows you to share your earnings for the sake of transparency and also be honest about ways you can improve down the road!

How long did it take you to start making money? July 2018 was the first month I began to prioritize sponsorships. I’ve always wanted to make some pocket change from the blog, but getting into lifestyle blogging for the sake of money is not a wise decision. In the beginning, I was making $0 and spending a lot of cash, especially because I launched as a fashion blogger and was tempted to buy the latest styles every week. I still view it as a passion project! Now for the number you’ve been waiting for.

I made $478.41 from Instagram and in July 2018. 

There it is! I expected to make closer to $600 this month, but I had to postpone a campaign until next month. So let’s get to the breakdown.

As you can see, sponsorships have been way more profitable for me than affiliate sales. My earnings were from my Nordstrom blog post, which is one of two fashion posts I wrote this month. I don’t find it as engaging to write about fashion as I once did. Sponsored content, on the other hand, is a lot of fun for me and has proven profitable. However, I do want to maximize my affiliate earning potential, so I’ll likely post more fashion content with search-friendly keywords.


Tailwind: I have started using Tailwind Plus to schedule pins in hopes of increasing my Pinterest monthly views! You can find out more about Tailwind here. Cost: $14.99

LinkTree: I pay for a premium LinkTree subscription, but I hope to stop being lazy & create my own LinkTree to save the money I spend. Cost: $5.99

G-Suite: For my blog email address — definitely a necessary expense. Cost: $5

Facebook & Instagram advertising: My spending varies per month, but I usually spend about $30 on ads each month.

Photo props + edit tools: Flowers, coffee, Adobe Lightroom, etc. In the beginning, I was hemorrhaging money buying bouquets and food and expensive lattes all for the sake of a picture, but I’m a lot more conscious now and pretty much only buy things I’ll actually use once I’m done taking pictures. I’m rounding the cost of this to $40 for the sake of this exercise — it’s impossible to look at my Starbucks spending and call something a blog expense vs. a “ya girl needs coffee” expense.

Based on this estimate, I’m rounding out my profit for July to $413. (My dad generously covers my Internet advertising costs.)

Page Views  

In July, I wanted to increase at least 50% in both unique visitors and page views, and I was pleasantly surprised. My December 2018 goal has always been 10,000 followers and 10,000 monthly page views, and I’m excited that I’m on track. I am still not posting three articles a week as I’d hoped to, which is just a matter of laziness and balancing a full-time job with a blog. I have to get better at this in August and beyond.

An Important Disclaimer

In a few ways, I’ve gotten lucky, and I don’t want anyone to feel discouraged about whether they’re profitable. I have content marketing and SEO experience, which has helped me build my blog, and I’ve also been networking like a madwoman. Additionally, my photos are free thanks to my incredible husband following me around with a camera. If I were single or married to someone who wouldn’t take my pictures, photography would eat away at my budget relatively quickly. Basically, at the end of the day, this is a number that fluctuates and could be completely different next month. When you’re considering how much bloggers make, it’s also important to consider their support system.

Goals For The Future

There’s always room for improvement, so I want to share my goals for the future with you. 

  • Apply for sponsorships consistently. Embarrassingly, almost all of my July brand partnerships happened because brands reached out to me. I only call it embarrassing because I could be making more money if I was more diligent!
  • Post more frequently. Isn’t this everyone’s goal? But really, I want to put this journalism degree to use and churn out content at a steady rate.
  • Increase affiliate earnings. Truthfully, I’ve stopped using primarily out of laziness and haven’t posted in a very long time. I know that you darling people shop my links when I share them (which is an incredible way to support this blog, so thank you) and I want to be more consistent.
  • Switch to WordPress. I love Squarespace’s intuitiveness, but I’m reaching a point where it’s limiting. With WordPress, I’ll have more control over SEO and have the option to include native advertisements on my site. This switch will probably happen in November.

Most importantly, I think — I still really enjoy this! It’s only been nine months, but I still worried that I’d burn out and drop this. Thankfully, I’m only becoming more excited about blogging and the days ahead. I’m excited, and I hope you stick around to see what happens — and I hope I answered your question about how much bloggers make!


Leave a Comment


  1. Amanda wrote:

    YAY! This post makes me so happy to read! I’m glad you have goals in mind for the end of the year, too. I love setting small goals and treating myself to a reward (Starbucks) after I accomplish it! You are going to hit 10k before you know it 🙂

    XO – Amanda ||

    Posted 8.2.18 Reply
    • Ayana Lage wrote:

      AMANDA!! You’ve grown so much this year and you’re seriously an inspiration to me!! So glad to know you!

      Posted 8.3.18 Reply

    Posted 8.2.18 Reply
    • Ayana Lage wrote:

      Haha, thank you, friend!

      Posted 8.3.18 Reply
  3. Leia Wojo wrote:

    Loved it! So insightful!

    Posted 8.2.18 Reply
    • Ayana Lage wrote:

      Thank you for reading, Leia!

      Posted 8.3.18 Reply
  4. Alina wrote:

    I’d be super curious to learn SEO from you! Maybe a post on that next?

    Besos, Alina

    Posted 8.3.18 Reply
    • Ayana Lage wrote:

      AHH so much to share — but I’ll try! Xx

      Posted 8.3.18 Reply
  5. Loving this! Thanks for being so honest. I have yet to really make anything but I’m balancing a full time job as well.


    Posted 8.4.18 Reply
    • Ayana Lage wrote:

      I’m also working full-time 🙂 It’s not easy, and I def need to work on time management!

      Posted 8.4.18 Reply
  6. Maria wrote:

    Thanks for sharing this post doll! I find sponsored posts more fulfilling and generate more income that way as a blogger. Keep it up!

    Posted 8.4.18 Reply
    • Ayana Lage wrote:

      Thank you for reading, Maria!

      Posted 8.4.18 Reply
  7. Claudia wrote:

    OMG, I loved this post! you will get to those goals, girl! thank you

    Posted 8.7.18 Reply
    • Ayana Lage wrote:

      Thank you for reading xx

      Posted 8.22.18 Reply
  8. Thank you so much for sharing this! As a new blogger, it’s so interesting to see. Love your writing style and so glad I stumbled upon you. Purely a coincidence – looking for the timing of the Lilly 2018 sale! Great minds 🙂
    Magnolia Stripes

    Posted 8.19.18 Reply
    • Ayana Lage wrote:

      SO funny, Steph! So glad you found my blog and enjoyed this post! Xx

      Posted 8.22.18 Reply
  9. Andy wrote:

    This is fantastic. I think you just became one of my new favorite bloggers. I’m in the Tampa Bay area too and I love seeing faces like mine making it happen and giving us micro-influencers hope. Keep spreading your light and content and maybe one day down the line we will cross paths! IG:

    Posted 10.16.18 Reply
  10. This was really good! I’ve had my blog site for quite some time and I am nowhere near your numbers. I’ve gone back and forth with wanting to “blog” for money in fear of it becoming more of a “work burden” and less of a passion, therapeutic and fun. However, I’ve noticed that I have a small following and when I get in a lazy funk, people reach out looking for content. Thank you for the tips given in this post.

    Posted 6.18.19 Reply