How To Be Authentic Online Without Damaging Your Brand
Posting online has become a time-consuming process for me. First, I take the picture. (If I’m being honest, I take several pictures. Sometimes 20 or 30.) Then, I have to find one that works, edit it in Lightroom, run it through FaceTune to get rid of any stray hairs, come up with a caption, find relevant hashtags, share it on Instagram, share it on Facebook and monitor the posts for any comments to respond to.